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Lesson 13

📊 Data Analysis
& KPIs

Master the language of data — trends, metrics, forecasts, and insights to present numbers like a pro.

Data Business B2

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Vocabulary

Vocabulário essencial para análise de dados e KPIs — flip para ver a tradução.

learned

Key Verbs

Verbos essenciais de análise de dados com conjugações e exemplos reais.

✏️ Mini-Quiz: Fill in the Blank

Key Expressions

Clique para ver a tradução e o uso.

Grammar: Data & Trends Language

Estruturas gramaticais para apresentar dados, tendências e análises em inglês profissional.

"The conversion rate rose by 15% in Q3 compared to last quarter."

"Churn fell significantly after we implemented the new onboarding flow."

"Revenue remained stable despite the market fluctuations."

💡 Verbos de tendência: rise/rose, fall/fell, grow/grew, drop/dropped, remain/remained, stabilize/stabilized + by (%) ou to (valor absoluto).

"We missed our Q3 target by 12% — a significant shortfall."

"One in three users churned within the first 30 days."

"Growth doubled after implementing the dashboard KPIs."

⚡ Dica: "By" indica mudança relativa (by 12%), "to" indica valor final (to $2M). "Doubled" = 100% increase, "halved" = 50% decrease.

"The data was collected over a 12-month period."

"The metrics were analyzed and the dashboard was updated."

"The forecast was calculated using Q3 benchmarks."

🗣️ Regra: Passive voice (was/were + past participle) é muito comum em contextos de dados — o foco é no processo, não em quem fez.

🎭 Yara & CEO — Data Presentation

📊 Sala de reuniões. Yara apresenta a análise de dados e KPIs do trimestre para o CEO.

🎯 Encontre no diálogo:

✅ Trend verb (rose/fell)

✅ Percentage expression

✅ Passive voice for data

✅ KPI / dashboard / insight

Practice Quiz

5 questions — Data Analysis & KPIs

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Speak & Practise

Pressione ▶️ para ouvir e repita em voz alta.

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Homework

Lesson 13 — Data Analysis & KPIs

Complete as 4 tarefas interativas abaixo.

Word Order

Monte a frase na ordem correta.

Match the Vocabulary

Conecte a palavra ao seu significado.

Error Correction

Reescreva a frase corrigindo o erro.

❌ Frase com erro:

"The data were analyzed by our team and the results was presented."

Write a short data presentation (4–6 sentences).

Use trend verbs, percentages, passive voice, and at least 3 vocabulary words from this lesson.

📊 Data Analysis& KPIs